FRESH AND FAT GOJI BERRIES!
July 19, 2009
Guess what, of all things, I found in the produce isle of the local health food store today? FRESH goji berries. Incredible!
Goji berries, ubiquitous in the health food community, are normally found dried and available in most health food stores, thanks to David Wolfe’s laudable – and relentless – promotional efforts. As Chinese health practitioners have known for over 2,000 years, they have purported health benefits above and beyond your average berry, hence their superfood status.
And as I understood it, they are supposedly so fragile that even in Asia they are sold dried. And that’s the only way I’ve ever had them or heard about them – until now!
So imagine my surprise when, while strolling along in the produce aisle, I did a double-take when I spied this glowing little punnet of – what ? What could be such an incandescent red in the berry section? I mean, this color is much different than strawberries. It turned out the tiny stash of 1/2 pint berry boxes contained FRESH ORGANIC GOJI BERRIES! For $6.89! Ouch. But impossible to pass up, obviously. I put them in my cart without a moment’s hesitation. My only hesitation was over whether or not I should get TWO, but I didn’t and a good thing too, as I will explain.
Living in Hawaii, we are incredibly fortunate to have all sorts of unusual, exotic delights available to us, but I certainly wasn’t expecting this. I had heard that people had been planting the seeds though, so I shouldn’t be so surprised that someone already has enough to market them. These are from an organic farm in Watsonville, California so you can request them from your produce manager. Their season, according to my research, is July – October so that’s plenty of time to place your order!
I am going to try to grow a bush or two – they get to be about 1 meter tall I’ve read. We shall see.
I was eating from the box while writing this and discovered that these are potent little berries, and as it turned out, I doubt I could have finished two boxes before they turned.
They have a very mild flavor – in the way blueberries are mild – and they are quite sweet in the same way watermelon is. That’s sort of how it tastes – juicy and surprisingly reminiscent of watermelon, though not for any specific reason. They are really good, but seemed to definitely be medicinal in that I only felt like eating about two tablespoons and then felt like drinking a lot of water. So they are quite potent in some way and also, won’t keep long, so if my body has had enough I suppose I’ll be drying the remainder, after all, ironically. Or at least the ones I don’t plant!